Cémoi L'Authentique Petit Ourson Guimauve

Cémoi L'Authentique Petit Ourson Guimauve is a classic French confectionery consisting of a marshmallow teddy bear coated in milk chocolate. Created in 1962 by the Bouquet d'Or chocolate factory in Villeneuve-d'Ascq, this treat has become a cultural icon in France.

The brand Cémoi as we know it today was formed through the acquisition of various chocolate companies by the Poirrier family. While the brand has deep family-owned roots, it was acquired in 2021 by the Sweet Products group. Most production for this specific marshmallow treat remains anchored in France, specifically at the factory in Villeneuve-d'Ascq.