Argus Nealko Radler Grapefruit

Argus is a private label brand of beer and beer-based beverages exclusively developed for the international retail chain Lidl. While the brand does not originate from a single traditional brewery with its own history, it was created to provide a range of affordable, high-quality beers for the European market. The Nealko Radler Grapefruit is a non-alcoholic mix of beer and grapefruit juice, popular in Central Europe.

The production of Argus beverages is outsourced to various established breweries across Europe depending on the local market. For products sold in the Netherlands, Poland, and neighboring regions, manufacturing often takes place in large-scale breweries in Poland (such as Van Pur) or the Czech Republic. The ultimate ownership lies with the Schwarz Gruppe, a German multinational retail giant that manages Lidl, ensuring streamlined distribution through its internal logistics network.