Private White V.C. outerwear

Private White V.C. is a luxury British heritage brand that prides itself on its deep-rooted history in textile manufacturing. The brand is named after Private Jack White, a First World War hero who was awarded the Victoria Cross. The company operates out of the historic Cottenham House, a 19th-century factory located in Salford, Manchester. This factory has been the heart of the brand's production for over a century, maintaining traditional British craftsmanship techniques while incorporating modern design sensibilities.

The manufacturing process remains strictly artisanal, with the majority of the collection handmade in the Salford factory using materials sourced primarily within the United Kingdom. This commitment to local manufacturing ensures high-quality standards and supports the British textile industry. The brand is celebrated for its classic staples, including the iconic Twin Track jacket and Ventile coats.

Ownership of the brand remains within the family lineage of Jack White. It was revitalized and is currently spearheaded by James Eden, Jack White's great-grandson. By keeping ownership and production private and local, the brand maintains its status as an authentic 'Made in England' label, catering to a global market of discerning consumers who value heritage and transparency in the fashion supply chain.