Maybelline New York

Maybelline New York is one of the world's most recognizable cosmetic brands, founded in Chicago in 1915 by Thomas Lyle Williams. The brand was famously inspired after Williams watched his sister, Mabel, apply a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. This led to the creation of the first modern eye cosmetic for everyday use. Throughout the 20th century, Maybelline grew from a mail-order business into a global retail powerhouse, synonymous with accessible innovation in makeup. In 1996, the brand was acquired by L’Oréal, which significantly expanded its international presence and shifted its headquarters to New York City. Today, the brand is a global leader in mass-market cosmetics. Maybelline products are manufactured in various strategic locations around the world to meet global demand, including major facilities in the United States, France, Brazil, China, and Indonesia. Owned by the French conglomerate L’Oréal, Maybelline remains at the forefront of the beauty industry by combining high-tech formulas with on-trend New York style. Its ownership by L’Oréal ensures the brand benefits from extensive research and development resources, maintaining its position as a trendsetter in mascara, foundation, and lip products across more than 120 countries.