Collusion clothing

Collusion is a modern fashion brand launched in 2018, designed to be an inclusive, gender-fluid, and sustainable label for the Gen-Z market. Originally conceived as an exclusive brand for the online retailer ASOS, it was developed by a rotating cohort of young creatives to ensure it stayed aligned with contemporary youth culture and diverse style preferences.

Manufacturing for Collusion takes place in various countries across the globe, including China, Turkey, India, and Vietnam, adhering to the supply chain standards set by its parent company. The brand focuses on affordability and ethical sourcing, often utilizing organic cotton and recycled materials in its collections.

Today, Collusion remains under the ultimate ownership of ASOS PLC. The British online fashion giant manages the brand's global distribution, design direction, and marketing from its headquarters in London. ASOS continues to position Collusion as a flagship internal brand that emphasizes inclusivity and experimental street style.