Efes Pilsener beer

Efes Pilsener is a world-renowned European pale lager that originated in Turkey. It was first brewed in 1969 by the Efes Beverage Group, which took its name from the ancient city of Ephesus located near Izmir. The beer is known for its distinct Mediterranean character and is often marketed with the phrase "Mediterranean Slow Brew" to highlight its classic brewing process using Mediterranean barley and Hallertau hops.

While the brand's roots are firmly in Turkey, where it holds a dominant market share, it is produced in several countries across Europe and Asia to serve global markets. The brand is managed by Anadolu Efes, one of the largest brewing companies in Europe. The ownership remains under the Turkish industrial conglomerate Anadolu Group. The brand's international presence is significant, with exports and licensed production spanning dozens of countries, making it one of the most recognizable Turkish brands globally.