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Meatmasters is a well-known Dutch private label or processing brand that focuses on providing meat products primarily for the Netherland's retail market. The brand originated in Boxtel, the Netherlands, under the operations of large-scale meat processors.
The product is manufactured in the Netherlands, specifically in Boxtel, which is a major hub for Dutch meat production. The brand is currently part of the Vion Food Group, a leading international food company. Vion is headquartered in Boxtel and is owned by NCB Ontwikkeling, part of the ZLTO (Southern Agriculture and Horticulture Organization), ensuring the brand remains under Dutch ownership and deeply integrated into the local agricultural supply chain.
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