Voortman Bakery Strawberry Wafers

Voortman Bakery, famous for its line of cookies and wafers, was founded in 1951 by Dutch brothers William and Harry Voortman in Burlington, Ontario, Canada. The brand built its reputation on traditional family recipes and high-quality ingredients, originally starting as a local bake shop before expanding across North America. The product shown, Strawberry Wafers, is part of their extensive snack portfolio known for containing no artificial colors, flavors, or high-fructose corn syrup.

In 2017, the private equity firm Swander Pace Capital acquired Voortman Cookies Limited. However, a major shift in ownership occurred in early 2020 when Hostess Brands, Inc. acquired the company to strengthen its position in the cookie and wafer market. Following more recent consolidation in the global snack industry, J.M. Smucker Co. (The J.M. Smucker Company) completed the acquisition of Hostess Brands in November 2023. As a result, Voortman Bakery is now a valued brand under the J.M. Smucker umbrella, with most production still centered at its long-standing Canadian facilities.