Pantene Pro-V Classic Care Shampoo

Pantene is one of the world's most recognized hair care brands, originally founded in Switzerland in 1945 by Hoffman-La Roche. The name 'Pantene' refers to the ingredient provitamin B5 (panthenol), which was discovered to have unique hair-strengthening properties. The Pro-V formula, which stands for Pro-Vitamin, remains the core technology behind their product line.

Today, Pantene is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation that acquired the brand in 1985. While it originated in Switzerland, its manufacturing is now global, with major production facilities located in the United States, Europe, and Asia to serve various regional markets. The brand continues to lead the hair care industry through high-budget marketing and scientific research spearheaded by the P&G Hair Care Institute.