Sensodyne ProSchmelz Repair Whitening toothpaste

Sensodyne ProSchmelz (known as Pronamel in many international markets) is a specialized dental care line focused on tooth enamel protection. The brand originated in the United States under Block Drug, a company that was later acquired by GlaxoSmithKline (GSK).

Starting in 2022, Haleon was spun off from GSK as an independent global leader in consumer health, becoming the ultimate owner of the Sensodyne brand. Production for European markets typically occurs in manufacturing hubs located in countries like Slovakia or the UK, though sourcing can vary depending on the specific region. Sensodyne remains one of the world's most recognized brands for sensitive teeth and enamel care.