Lorenz Crunchips X-Cut Paprika

Crunchips is a prominent brand of potato chips, specifically known for its X-Cut ridged variety shown here in paprika flavor. This snack brand is part of the Lorenz Snack-World portfolio, a manufacturer that traces its roots back to Germany.

Manufacturing for Crunchips takes place in several European locations, primarily Germany and Poland, to serve various international markets. The brand focuses on quality ingredients and has recently adopted a mission for sustainability, as indicated by the #LessPlastic messaging on the packaging.

Today, the brand is owned by the Lorenz group, which remains a family-owned enterprise headquartered in Germany. They are a major player in the European savory snack market, managing brands such as Curly, Naturals, and Saltletts alongside Crunchips.