OnBuy Marketplace

OnBuy is a prominent British online marketplace that serves as an alternative to global e-commerce giants. Launched in 2016 by entrepreneur Cas Paton, the platform distinguishes itself by not being a retailer itself; instead, it provides a secure space for third-party sellers to list products, ensuring it never competes directly with its own merchant base.

Headquartered in Poole, Dorset, the company has seen rapid growth and substantial investment, positioning itself as the 'world's fastest-growing marketplace.' While the technology and corporate operations are based in the United Kingdom, the products sold on the platform are manufactured and distributed from various locations globally, depending on the individual third-party sellers using the service.

The brand remains under the leadership of its original founder and a group of private investors. This independent British ownership allows the brand to focus on a fair-play ecosystem for sellers and competitive pricing for consumers across a vast array of categories ranging from electronics to beauty and home goods.