Fischerstolz Norwegian Salmon Fillet

Fischerstolz is a private label brand primarily associated with the German discount retailer Lidl. The product shown consists of Norwegian salmon fillets, which are farmed in the coastal waters of Norway. While the raw fish originates from Norwegian mariculture, the final processing and packaging often occur in various facilities across Europe to supply Lidl's extensive store network.

As a private label, the ultimate ownership lies with the Schwarz Group, a multinational retail group based in Germany. The brand is designed to offer high-quality seafood products at competitive prices, adhering to standards like GlobalG.A.P. for responsible farming as indicated by the logo on the packaging.