Choceur Noisette chocolate bar

Choceur is a well-known private label brand belonging to the German retailer Aldi. The Noisette variety is a hazelnut-based chocolate produced specifically for Aldi Nord and Aldi Süd. The brand was created by Aldi to offer high-quality confectionery at competitive prices, a strategy the company has employed since its expansion in the mid-20th century.

Most Choceur products are manufactured in Germany, often by established chocolate manufacturers such as WIWI-Schokolade or August Storck KG, acting as contract producers for the retailer. As of 2026, the brand remains under the ultimate ownership of the Aldi Group, specifically split between Aldi Nord and Aldi Süd, depending on the region within Germany and international markets.