Fjällräven Men's Keb GTX Jacket

Fjällräven is an iconic Swedish brand known for its durable and high-quality outdoor gear. Founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, the company has grown into a global leader in sustainable outdoor clothing and equipment. The Keb GTX Jacket is a premium technical garment designed for trekking, featuring materials like Gore-Tex.

While the brand's design and heart remain in Sweden, manufacturing for most textile products, including technical jackets, is outsourced primarily to countries with specialized production capabilities such as China and Vietnam. The brand is currently part of the Fenix Outdoor International AG portfolio, a multi-brand group listed on the Nasdaq Stockholm but headquartered in Switzerland to manage its global operations effectively while maintaining its Swedish heritage.