Houdini Men's One Parka II

Houdini Sportswear is a Swedish outdoor brand founded in 1993, specifically aimed at creating high-performance, sustainable gear for outdoor enthusiasts. The brand is well-known for its commitment to circularity and environmental responsibility, pioneered by founder Lotta Giornofelice. The One Parka II is a flagship example of their design philosophy, utilizing recycled and recyclable materials.

While the brand's design and conceptualization happen in Sweden, manufacturing is distributed across multiple countries to maintain high technical standards. Common production sites for technical Houdini products include Estonia, Portugal, and Vietnam, where specialized factories handle performance fabrics. Since 2024, Houdini Sportswear is owned by the Swedish investment company Altor, which acquired a majority stake to support its global expansion while maintaining its core sustainability values.