Haglöfs L.I.M Airak GTX Jacket

Haglöfs is a premier Swedish outdoor equipment brand, founded in 1914 by Wiktor Haglöf in Torsång. The brand is renowned for its technical outerwear, particularly the 'Less Is More' (L.I.M) series shown here, which emphasizes high-performance minimalism using advanced materials like Gore-Tex. While the brand carries strong Scandinavian design DNA, its products are manufactured across a global supply chain, primarily in Asia and Europe, to maintain technical standards.

In a significant ownership shift in late 2023, the brand was acquired by Hong Kong-based LionRock Capital from ASICS Corporation. This move positions Haglöfs to expand its global footprint while remaining headquartered in Stockholm, Sweden. The brand remains a major player in the sustainable outdoor gear market, focusing on durability and extreme weather protection.