Superior Mountain Bike

Superior is a prominent European bicycle brand founded in the Czech Republic in 1993. Known for its high-performance mountain bikes, the brand gained international recognition through its involvement in professional racing, including the UCI World Cup. The manufacturing and assembly largely take place in Kopřivnice, Czech Republic, maintaining a strong local production heritage.

The brand is currently owned by the Czech company Bike Fun International (BFI), which is one of the largest bicycle manufacturers in Central Europe. In 2020, Bike Fun International was acquired by the Dutch investment group Consilium, further solidifying Superior's position in the global market while keeping its operational and production heart in the Czech Republic.