NNormal athletic gear

NNormal Brand Overview

NNormal is a high-performance sports brand founded in 2022 as a collaborative venture between world-renowned trail runner and mountaineer Kilian Jornet and the family-owned Spanish footwear company Camper. The brand's name is a portmanteau of "No-Normal," reflecting its mission to challenge traditional manufacturing norms by focusing on durability, functionality, and environmental sustainability. Headquartered in Mallorca, Spain, and Norway, the brand focuses primarily on trail running shoes, technical apparel, and accessories designed for longevity.

Manufacturing and Corporate Ownership

While the design and testing phases occur in the rugged terrains of Norway and Mallorca, manufacturing is handled through a global supply chain, primarily utilizing high-quality facilities in Asia that specialize in technical footwear. Ownership of the brand is held by NNormal Peak S.L., a joint venture between Kilian Jornet and the Fluxá family, who own Camper. This partnership allows NNormal to leverage Camper's nearly 150 years of footwear expertise while maintaining the visionary athletic standards set by Jornet. The brand remains committed to circularity, offering repair programs and using recycled materials to reduce its ecological footprint.