LaCroix Strawberry Peach Sparkling Water

LaCroix is a prominent American brand of sparkling water that has become a staple in the flavored beverage market. Originally founded in 1981 by G. Heileman Brewing Company in La Crosse, Wisconsin, the brand was launched as an anti-Perrier alternative, positioning itself as a more accessible and inclusive sparkling water option for American consumers.

In 1992, the brand was acquired by National Beverage Corp., which transformed LaCroix into a cultural phenomenon through its distinctive neon-colored packaging and diverse range of natural flavors. The Strawberry Peach variety featured in the image is part of their 'Core' or 'NiCola' inspired lineup of naturally essenced waters that contain no calories, sweeteners, or sodium.

Manufacturing takes place across a wide network of facilities throughout the United States and Canada to ensure regional distribution efficiency. As of 2026, National Beverage Corp. remains the ultimate owner, maintaining its headquarters in Fort Lauderdale, Florida, and continuing to manage LaCroix as its flagship brand.