Uncle Tobys Rolled Oats Traditional

Uncle Tobys is an iconic Australian brand with a legacy dating back to 1893 when it was first manufactured by the Parsons Bros company in Sydney. The brand was originally created by Leonard and George Parsons and is best known for its range of breakfast cereals and snacks, particularly its traditional rolled oats. For over a century, Uncle Tobys has been a staple in Australian households, synonymous with healthy and hearty breakfasts.

Today, Uncle Tobys oats are primarily grown and manufactured in Australia, specifically at the brand's factory in Wahgunyah, Victoria. This location has been the heart of their production for decades, utilizing Australian-grown oats from local farmers. The commitment to local manufacturing remains a key identity of the brand within the oceanic region.

Ownership of the brand has transitioned through several hands, notably being owned by Goodman Fielder before being acquired by Nestlé. Currently, Uncle Tobys is owned by Cereal Partners Worldwide, a joint venture between the Swiss multinational Nestlé and the American company General Mills. Despite its international corporate ownership, the brand maintains its headquarters and primary operations for the Australian market within Australia.