Moussy non-alcoholic malt beverage

Moussy is a pioneering non-alcoholic malt beverage brand that was first introduced to the Middle East in the 1980s. Originally developed in Switzerland, it became a market leader due to its premium quality and variety of fruit flavors like pomegranate, apple, and lemon. Moussy was one of the first alcohol-free malt drinks to cater specifically to a demographic seeking sophisticated beverage alternatives.

Today, the brand is owned by the Carlsberg Group, a global leader in the brewery industry. While its Swiss heritage remains a core part of its identity, production occurs in multiple locations globally to meet local demand. The Carlsberg Group manages the brand's distribution and global strategy, ensuring its legacy as a high-quality, refreshing malt drink remains intact in international markets.