EASIS Fruit Gums

EASIS Fruit Gums are a popular sugar-free confectionery product designed for health-conscious consumers and those needing to manage sugar intake. Sweetened with maltitol, these candies offer a similar texture to traditional gummy bears without the high calorie count or added sugars.

Originally founded in Denmark, the EASIS brand has become a leader in the Scandinavian market for products without added sugar. The brand was established with a focus on providing alternatives for diabetics and people following low-sugar diets, emphasizing that great taste can be achieved without traditional sweeteners.

The corporate ownership of EASIS has evolved over time. In early 2024, it was announced that the British company Humdinger Foods, a subsidiary of the larger Irish-headquartered company Zetland Capital (via the humble group), or more specifically, the Danish company was integrated into the Humdinger/Zetland ecosystem to expand its presence across Europe. Today, the brand continues to manufacture its products across various facilities in Europe, notably in confectionery hubs like Belgium and the Netherlands, to ensure high quality and distribution efficiency.