Nick's snack bar

Nick's is a Swedish-born brand specializing in snacks, ice cream, and sweeteners that contain no added sugar. The brand was founded in Stockholm, Sweden, by Niclas Luthman, who was motivated to create healthy alternatives after being diagnosed with pre-diabetes. The products follow a 'Swedish-style' food science approach, utilizing sweeteners like xylitol, erythritol, and stevia to maintain flavor without the glycemic impact of traditional sugar.

While the brand originated in Sweden and maintains a strong European presence, it has expanded significantly into the North American market. Production is carried out in multiple locations across Europe and North America to serve regional markets efficiently. The brand is managed by its parent company, LubFoods AB, which continues to drive innovation in the sugar-free food category globally.