Greenfields Roast Beef (Rosbief)

Greenfields is a dedicated beef brand known for sourcing meat from Ireland. While the cattle are raised in the lush pastures of Ireland, the final processing, slicing, and packaging for the Dutch market are typically performed in the Netherlands to ensure freshness. It is a private label brand specifically associated with the Albert Heijn supermarket chain.

The brand is owned by Ahold Delhaize, a major Dutch-Belgian multinational retail company. This ownership structure allows Albert Heijn to control the supply chain quality, ensuring that the beef labeled as Greenfields meets specific standards for taste and origin while being distributed through their extensive network of grocery stores across the Netherlands.