Astra Superior Platinum Razor Blades

Astra razor blades have a storied history that began in the former Czechoslovakia. Originally produced by the Astra Diu plant in Jevíčko, the brand became renowned for manufacturing high-quality safety razor blades that were popular across Eastern Europe and the Soviet Union. The brand is particularly famous for its 'superior' line, which is characterized by platinum coatings to provide a smoother shave and increased durability.

In the mid-1990s, the brand was acquired by Gillette, which integrated Astra into its global portfolio. Following Gillette's merger with Procter & Gamble (P&G) in 2005, Astra has been under the ultimate ownership of the American multinational. For many years, production was centralized at the P&G plant in Saint Petersburg, Russia. However, due to shifting geopolitical landscapes and supply chain reorganizations in the early 2020s, much of the production was relocated to India, where P&G maintains significant manufacturing facilities.

Today, Astra remains a staple in the wet shaving community, serving both professional barbers and home enthusiasts. It is valued for its consistency and sharpness, remaining one of the most widely distributed double-edge safety blade brands in the world under the P&G Grooming division.