Made O'Meter
Discover where a brand or product originates
Axe (known as Lynx in the United Kingdom, Ireland, Australia, and New Zealand) is a globally recognized brand of male grooming products. It was first launched in France in 1983 by Unilever, inspired by another of their brands, Fabergé's Brut.
Today, the brand is owned by Unilever, a British multinational consumer goods company. While the brand originated in France, production is decentralized across numerous global facilities to supply international markets, including major manufacturing hubs in the United Kingdom, Germany, and North America. Axe Gold Temptation is a part of their iconic body spray line-up, featuring a fragrance profile designed for the modern consumer.
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