Made O'Meter
Discover where a brand or product originates
Beck's is a world-renowned brewery originally founded in Bremen, Germany, in 1873 by Ludder Rutenberg, Heinrich Schliemann, and Thomas May. Famous for its distinctive key logo—a tribute to the coat of arms of Bremen—the brand has become one of Germany's most successful exports. The product shown, Beck's Blue Lemon, is a non-alcoholic beer mixed with lemon flavor, catering to the growing market for sober-curious and health-conscious consumers.
While Beck's originated as a local German brewery, its ownership changed significantly in the 21st century. In 2002, the brewery was acquired by Interbrew, which later merged to form InBev. Today, Beck's is a key global brand under the umbrella of Anheuser-Busch InBev (AB InBev), the world's largest brewing company headquartered in Belgium. Despite global ownership, the primary production for European markets continues to take place at the historic brewery in Bremen.
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