Spitz Seasoned Sunflower Seeds

Spitz is a brand of sunflower seeds that originated in Bow Island, Alberta, Canada, in 1982. Founded by Tom and Emmy Droog, the company pioneered the process of seasoning seeds with unique flavors, which quickly gained popularity across North America.

Today, the brand is a major player in the snack industry and is manufactured primarily in Canada at its facility in Bow Island, ensuring the product maintains its local roots. The brand's success led to its acquisition by PepsiCo via Frito-Lay, integrating it into one of the world's largest food and beverage portfolios.

As of the 2020s, Spitz remains under the ownership of PepsiCo, with headquarters located in Purchase, New York. Frito-Lay Canada manages the manufacturing and distribution for the Canadian market, keeping the brand's production deeply tied to its original Albertan home.