Woolite All Clothes liquid laundry detergent

Woolite is a globally recognized brand synonymous with gentle fabric care. Originally developed in the United States during the mid-20th century by the Boyle-Midway company, the brand established a niche for delicate laundry needs, protecting fibers like wool, silk, and modern synthetics from the harshness of standard detergents.

Today, Woolite is a flagship brand under the ownership of Reckitt Benckiser (now known as Reckitt), a multinational consumer goods titan headquartered in the United Kingdom. While the brand has British corporate stewardship, manufacturing for the North American market, including Canada, is predominantly handled at large-scale production facilities in the United States, such as those in Missouri.

Reckitt manages its Canadian operations through a dedicated local subsidiary to ensure broad retail availability across the country. The brand continues to innovate with concentrated formulas like the 3X concentration shown, designed for efficiency in modern high-efficiency (HE) and standard washing machines alike.