PREMIERE Deluxe Pet Food

PREMIERE is a private label brand specialized in pet food and accessories. The brand offers a wide range of products including wet food, dry food, and specific treats for dogs and cats. While the brand is originally founded in Germany, it is manufactured in various locations across Europe to meet European quality standards for pet nutrition.

The brand is owned by the Fressnapf Group, which is Europe's market leader for pet supplies. Fressnapf operates a large network of stores under the 'Fressnapf' name in German-speaking countries and under the 'Maxi Zoo' name in other European markets like Denmark. The company remains headquartered in Krefeld, Germany, and manages its product development and global distribution from there.