Stella electric bicycle

Stella Fietsen is a prominent Dutch manufacturer specialized in electric bicycles. Founded in Nunspeet in 2011, the company quickly became a market leader in the Netherlands by utilizing a direct-to-consumer sales model involving home demonstrations.

While the frames and bicycles are assembled and finished in their factory in Nunspeet, the Netherlands, specific components like motors (frequently Bosch or Shimano), batteries, and electronic systems are sourced from specialized international manufacturers. The brand was acquired by DMEP (De Mandemakers Groep) in 2023, ensuring its position in the European mobility market.