Gfk

GfK is a global leader in market research, providing insightful data analytics and consulting services. Founded in Germany in 1934, GfK has evolved to become one of the largest market research companies in the world, serving numerous industries with its expertise in consumer behavior analysis and market trends.

With its headquarters in Nuremberg, Germany, GfK operates in over 60 countries and employs around 13,000 professionals. The company specializes in a range of services, including consumer tracking, retail measurement, and brand health assessments, helping businesses make informed decisions based on actual consumer data.

Currently, GfK is part of the global data analytics company, GfK SE, which continues to innovate and expand its offerings in the fast-evolving digital market landscape, emphasizing the importance of data-driven strategies for business growth.