Saxa Natural Sea Salt Flakes

Saxa is a household name in the salt industry with a heritage dating back to 1907. Originally founded in the United Kingdom by the Cerebos Salt Company, the brand became a staple for table salt and seasonings across the British Empire. Over the decades, the brand's ownership evolved through various corporate mergers, notably being part of Rank Hovis McDougall (RHM) and later Premier Foods in the UK market.

In Australia, the Saxa brand followed a distinct path. It was managed by Cerebos Pacific (a subsidiary of Suntory) for many years until 2018, when the Australian and New Zealand rights were acquired by the American multinational food giant, Kraft Heinz. This acquisition integrated Saxa into one of the world's largest food portfolios, alongside other major regional brands like Gregg's and Bisto.

While the brand has British roots, the Saxa Natural Sea Salt Flakes sold in Australia are proudly Australian-made. The salt is harvested from Australian seas through natural evaporation processes. It is then processed and packaged locally, often at facilities such as the Seven Hills site in Sydney, ensuring that the product maintains a strong connection to its local source despite its international ownership.