Urca fabric softener

Urca is a prominent Brazilian brand specializing in household cleaning and laundry products. The brand was originally established by the Gtex Group (Gtex Brasil) over 40 years ago. Its heritage is deeply rooted in traditional laundry care, initially gaining fame for its coconut-based soaps which were produced in Rio de Janeiro.

Today, Urca is a flagship brand of Gtex Brasil, a 100% Brazilian-owned holding company. The product shown, a blue fabric softener, is manufactured in one of Gtex's several production facilities across Brazil, such as those in Guarulhos, Suzano, or Recife. In 2023, Urca was recognized as one of the fastest-growing consumer brands in Brazil, highlighting its strong market presence and reputation for providing quality cleaning solutions with a focus on cost-effectiveness.