Stitchdoodles Hand Embroidery Kits

Stitchdoodles is a specialized boutique brand within the textile arts and crafts industry, founded in 2019 by designer Nicola. The brand emerged from a desire to modernize the traditional art of hand embroidery, offering vibrant and contemporary designs that deviate from standard samplers. The product line primarily consists of high-quality embroidery kits, pre-printed fabric patterns, and PDF guides designed for both novice and experienced stitchers.

Ownership remains independent, with the brand operating as a small business dedicated to sustainable and mindful creativity. Manufacturing is centered in the United Kingdom, where the company emphasizes the use of premium materials such as DMC threads and John James needles. The brand has cultivated a global community through its 'Stitch A Long' (SAL) events and digital resource library, positioning itself as a leading name in the modern 'slow stitching' movement.