abrdn financial services

abrdn (pronounced 'Aberdeen') is a major global investment company and asset manager. The brand's identity is the result of a significant 2017 merger between two historic Scottish financial institutions: Standard Life, which was founded in Edinburgh in 1825, and Aberdeen Asset Management, established in 1983. Following the merger, the company operated as Standard Life Aberdeen before rebranding to the vowel-less 'abrdn' in 2021 to create a modernized, digital-first identity.

While the company has a global footprint with offices in over 25 locations—including North America, Asia-Pacific, and Europe—its operational core and headquarters remain in Edinburgh, Scotland. In early 2025, the company announced a shift to trade under the name 'Aberdeen Group' to address feedback regarding the 2021 rebrand, though 'abrdn' remains a primary brand for many of its digital and consumer-facing platforms like Interactive Investor. As a publicly traded entity on the London Stock Exchange, its ownership is distributed among institutional and retail shareholders rather than being held by a single parent corporation.