Sainsbury's Soft Flour Tortilla Wraps

Sainsbury's Soft Flour Tortilla Wraps are a staple own-label product from one of the UK’s most established retailers. The barcode '01771756' is a Restricted Circulation Number (RCN) specifically used by Sainsbury's for internal inventory and point-of-sale systems, typically appearing on their standard pack of 8 plain flour tortillas.

Historically, the brand traces its roots back to 1869, founded as a small dairy shop in London by John James Sainsbury and his wife Mary Ann. Over the next century, it grew into a national powerhouse, pioneering self-service supermarkets and high-quality own-brand goods. While the brand originated as a family partnership, it transitioned into a publicly traded company in 1973 with a record-breaking flotation on the London Stock Exchange.

Today, the brand is owned by J Sainsbury plc, which operates as a public limited company. While the founding family maintains a small historical interest through trusts, the ultimate ownership is distributed among large global institutional investors. Notable major stakeholders include the Qatar Investment Authority and Vesa Equity Investment. The product itself is manufactured and packed within the United Kingdom, utilizing fortified British wheat flour to meet local consumer preferences.