Eisbär winter headwear

Eisbär is a legendary Austrian brand that has become synonymous with high-quality alpine winter gear. Founded in 1957 by Franz and Maria Wöss in Feldkirchen an der Donau, Upper Austria, the company began as a small family-run knitting workshop. The brand name, which translates to 'Polar Bear,' was inspired by Maria's first knitted hat for her son, Erich, named after his favorite animal.

The brand gained international fame in the 1960s and 70s through its partnership with the Austrian Ski Federation (ÖSV). Iconic skiers like Karl Schranz wore Eisbär hats during World Cup competitions, cementing the brand's reputation for performance and style. Today, Eisbär remains the official supplier of the Austrian Olympic and Paralympic teams, continuing its legacy as a pillar of alpine sports culture.

While the company has grown into a global leader, it maintains a strong commitment to regional craftsmanship. A significant portion of its products is still manufactured in its original factory in Feldkirchen, Austria, utilizing advanced knitting technologies alongside traditional hand-finishing techniques. The company remains privately held and family-owned, focusing on sustainable production and high-quality materials like Merino wool.