Chiefs Milk Protein Drink

Chiefs is a prominent Swiss functional food brand that has gained international recognition for its high-quality protein products. Founded in 2014 by a team of fitness and nutrition enthusiasts in Switzerland, the brand was built on the philosophy of creating 'The Good Stuff'—products that offer high nutritional performance without compromising on taste. Its signature Milk Protein Drinks are characterized by being lactose-free, gluten-free, and containing no added sugar.

The brand is owned and operated by Chiefs AG, which is headquartered in Urdorf, Switzerland. While the products are deeply rooted in the Swiss market and frequently sold through major retailers like Coop, the brand has expanded its footprint across Europe, particularly in Germany and Austria. All primary production, including their popular ready-to-drink protein shakes and protein puddings, takes place in Switzerland to ensure compliance with strict Swiss quality standards. Unlike many global snack brands, Chiefs remains an independent Swiss entity focused on the functional food and lifestyle segment.