Sigma Loyalty Group services

Sigma Loyalty Group is a prominent Canadian-based provider of identity protection and customer enhancement services. Founded in 2016 through the acquisition of Aimia Inc.'s former Enhancement Services division by the Sigma Group, the company has grown into a market leader within the Canadian fintech and loyalty landscape. In 2020, the brand significantly expanded its footprint by acquiring the Enhancement Services business line from Finastra, integrating a massive portfolio of credit and identity protection products.

Today, the company operates as a privately held entity under the ownership of the Sigma Group of Companies. Its headquarters are located in Toronto, Ontario, and it maintains a presence through satellite offices in locations like Montreal, Singapore, and Malaysia. The brand is best known for its proprietary technology platforms, such as OnGuard and ID Assist, which provide proactive identity theft prevention, detection, and restoration tools to millions of customers through partnerships with major financial institutions, insurance companies, and retailers.