First Price Fourré Sandwichkiks

First Price Fourré Sandwichkiks is a private-label biscuit product sold by the Danish retail group Dagrofa. The specific variant shown is a chocolate-filled sandwich biscuit (Fourré), which is a common value-tier snack in Danish supermarkets like SPAR and Min Købmand.

The product is manufactured in the Netherlands by Continental Bakeries (Rucphen) B.V., a major European industrial bakery specializing in private-label baked goods. Continental Bakeries was acquired in 2022 by Biscuit International, the leading private-label biscuit manufacturer in Europe.

Biscuit International is itself owned by Platinum Equity, a global investment firm based in the United States. Therefore, while the product is branded for the Danish market and made in the Netherlands, its ultimate corporate ownership lies in the USA.