NRBY clothing

NRBY (pronounced 'nearby') is a contemporary British womenswear brand founded in 2019 by Jo Hooper, a veteran of the UK retail industry with nearly three decades of experience at major institutions like John Lewis and Debenhams. The brand was established to address a shift in modern lifestyles, specifically the rise of working from home and the need for versatile, comfortable clothing that remains stylish. This philosophy is inspired by the Japanese concept of 'one-mile wear'—attire that is elevated enough for professional video calls or meeting friends for coffee, yet comfortable enough for lounging at home.

NRBY emphasizes a commitment to sustainability and timeless style over fast-fashion trends. The brand focuses on high-quality natural fibers such as silk, linen, cotton, and cashmere. Their production is ethically managed through close relationships with family-owned manufacturers in Europe and Asia, many of whom are Sedex-approved to ensure fair labor practices. While the brand is headquartered in London and operates several boutiques and concessions across the UK, its supply chain is international, sourced from regions including India and Tunisia to leverage local expertise in specific textiles.