Sun Hee Gochujang Chilli Paste

Sun Hee Gochujang Chilli Paste is a spicy, fermented condiment central to Korean cuisine, known for its deep umami and slightly sweet flavor profile. This specific product is manufactured in South Korea, adhering to traditional fermentation methods that give the paste its characteristic thick texture and complex taste.

The Sun Hee brand was launched in 2021 as a Korean-inspired food line specifically designed to bring authentic East Asian flavors to the Western mainstream market. While the brand evokes Korean culinary heritage, it was actually developed and is owned by Surya Foods, a major UK-based distributor of international cuisines. Surya Foods operates as a subsidiary of the Flying Trade Group, a large conglomerate specializing in the import and manufacture of world foods.