Kelly's Roast Beef

Kelly's Roast Beef is an iconic American brand that pioneered the modern roast beef sandwich. Founded in 1951 at Revere Beach, Massachusetts, it has grown from a local stand into a regional institution celebrated for its fresh, high-quality sliced beef and seafood. The brand represents a significant piece of New England's culinary heritage, particularly known for its signature 'Three-Way' roast beef sandwich (cheese, mayo, and barbecue sauce).

In early 2025, the brand underwent a major corporate transition when it was acquired by AAM15 Management Group, a private equity firm based in Massachusetts. This acquisition marked the end of an era of original family-style management for its flagship locations and signaled a shift toward broader regional expansion and franchising. While the brand has historically focused on its restaurant footprint, its operational model involves sourcing high-quality beef primarily from domestic suppliers in the United States, which is then slow-roasted and prepared according to the brand's traditional standards.