reis-fit Basmati Rice

reis-fit is a well-established German brand specializing in convenient rice products. Originally introduced in 1959, the brand became famous for its 'boil-in-bag' innovation, which revolutionized rice preparation in European households. The brand is managed by Euryza GmbH, a company with over a century of history in the rice industry, headquartered in Hamburg, Germany.

While the brand has German roots, the Basmati rice itself is grown in the foothills of the Himalayas (primarily India and Pakistan), which is the only region where authentic Basmati can be cultivated. The processing and packaging for the European market are handled through the supply chain of its parent company. Since 2003, reis-fit has been part of the Ebro Foods group, a Spanish multinational that is the world leader in the rice sector. Ebro Foods oversees a vast portfolio of global brands, ensuring that reis-fit products meet international quality and sustainability standards.