Lose It! app

Lose It! is a prominent American health and wellness mobile application that focuses on calorie counting and weight management. It was originally developed and released in 2008 by FitNow, Inc., a company founded in Boston, Massachusetts, by entrepreneurs Charles Teague, JJ Allaire, and Paul DiCristina. As one of the early innovators in the App Store, it quickly became a leader in the digital health space by simplifying meal and exercise tracking for millions of users.

In June 2022, the brand was acquired by the Everyday Health Group, a major digital media company specializing in health and wellness content. This acquisition integrated Lose It! into a larger portfolio of health-related services, including EverydayHealth.com and What to Expect. Through this corporate structure, the brand is ultimately owned by Ziff Davis, Inc., a global digital media and internet company headquartered in New York. While the brand operates under the Everyday Health Group umbrella, it continues to maintain its operational roots in Boston.