Just Sleeves Soft Sleeves

Just Sleeves is a specialized line of budget-friendly card protection accessories under the Gamegenic brand. Originally developed as an entry-level alternative to premium gaming supplies, the brand focuses on providing high-clarity, cost-effective solutions for collectors and players of trading card games like Magic: The Gathering and Pokémon.

While the brand management and design originate from Germany through the Gamegenic subsidiary, manufacturing is carried out in China to maintain its competitive price point. The product featured is a pack of 100 soft (often referred to as 'penny') sleeves, which are thin, flexible plastic covers used to prevent surface scratches and grime on standard-sized cards.

Just Sleeves is a brand within the portfolio of Gamegenic, which is a subsidiary of Asmodee, a global leader in board games and collectibles. As of current ownership structures extending through 2026, the ultimate parent company is the Swedish media and gaming conglomerate Embracer Group, which acquired Asmodee in early 2022 to expand its presence in the tabletop gaming market.