Planeta Bebé diapers

Planeta Bebé is the specialized private label brand for baby care and infant products owned by the Spanish retail multinational Grupo Dia (Distribuidora Internacional de Alimentación). Launched as part of a strategy to provide high-quality, accessible baby essentials, the brand encompasses both food products and hygiene items like the diapers shown in the image.

The diapers are typically manufactured in Spain through partnerships with specialized hygiene product manufacturers such as Essity, which operates major production facilities in locations like Valls and Puigpelat (Tarragona). These facilities supply private label hygiene products for several major European retailers. Grupo Dia manages the brand centrally from its headquarters in Madrid, ensuring that products meet dermatological standards while remaining affordable for families across its international network, primarily in Spain and Argentina.