Sardine Srce sardines in vegetable oil

Sardine Srce is a canned sardine product predominantly found in the Adriatic region, specifically Slovenia and Croatia. The brand 'Srce' (meaning 'Heart' in Serbo-Croatian/Slovenian) is a private label owned by SPAR through its subsidiary ASPIAG (Austria SPAR International AG). The distinctive heart logo and the 'Simpex' mark on the packaging indicate its distribution through SPAR's logistics network.

These sardines are typically manufactured by Sardina d.o.o. (Postira), one of Croatia's oldest and most renowned fish processing companies located on the island of Brač. They utilize locally caught Adriatic sardines (Sardina pilchardus), which are processed and packed in vegetable oil. SPAR International, headquartered in the Netherlands, oversees the brand globally, but this specific value-oriented line is managed under the S-BUDGET and Simpex procurement frameworks of SPAR Austria.